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MENA

The Realistic Optimist's coverage of MENA's startup scene.

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Cercli: digital infrastructure for MENA's payroll & HR

Jan 9, 2026 10 min read paid

Temtem: digitizing Algeria's retail sector

Dec 9, 2025 13 min read paid

z.systems: modernizing Morocco's traditional retailers

Aug 14, 2025 9 min read Featured

Pattern: delivery & loyalty-tech for MENA's restaurants

Aug 12, 2025 12 min read

Beeorder: food-delivery in Syria

Jul 23, 2025 13 min read paid

Zest: digitizing private transactions in MENA

Jul 10, 2025 10 min read paid

Padash: 15mn delivery in Iraqi Kurdistan

Jun 17, 2025 13 min read paid

Flow48: SME lending in the UAE & South Africa

Mar 13, 2025 10 min read paid

Simma: B2C fintech in Iraq

Mar 11, 2025 12 min read paid

Konnect: Stripe for North Africa

Mar 4, 2025 13 min read paid

Abwaab: democratizing learning in MENA

Feb 13, 2025 11 min read

Reviving the Syrian startup scene

Jan 30, 2025 10 min read paid